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You know what they say: first impressions are everything. And logos are a person’s first contact with a product, a campaign, or a company. You have one shot to tell that person everything they need to know. What do you “do for a living”? Are you a suit and tie operation, or is every day casual Friday? Are you hip? Are you dependable? Are you “green”? Logos are deceptively simple; they are busy little pieces of art. Underneath that cool and calm veneer, they’re doing a lot of work. And they need to be able to do that work in black and white and in color, on newspaper print and on TV. Below are a handful of solutions that ten:pm has developed for clients seeking to tackle this exact challenge. Click on each image for a larger view.
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